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Social media contests can achieve several marketing goals at once if executed correctly. Common objectives include: Increasing fan numbers – A great way to maximise your social following is to create a social media contest where people must like or follow your account in order to participate.
Social media managementis the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers
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