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Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood.Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack.
Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well.
Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent.
So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics.
Let’s start at the beginning – what is local SEO and why does local search matter?
Local SEO is the practice of search engine optimization for local search results.
On Google, that means helping your business listing in the Local Pack/Map Pack rank higher and appear more often in response to a greater volume of relevant queries.
Think of the last time you were out in the world, searching for something you needed. Maybe it was [men’s shoes], or [daycare providers], or [coworking spaces].
Google’s mission is to deliver searchers the best answer for any query.
Google keeps its organic search ranking algorithms a closely guarded secret but is much more open about what it takes to rank in local results.
As you can see, local search is an essential channel for businesses of all kinds that serve local customers – franchises, retail chains, so-called Mom & Pop shops, financial services brands, service providers, enterprise brands, and SMBs alike.
In ‘Local SEO: The Definitive Guide to Improve Your Local Search Rankings,’ you’ll find everything you need to know to develop and implement a successful local SEO strategy.
All types of businesses that interact with and service customers in a specific region can benefit from local SEO.
This includes retail stores, service businesses, restaurants and hotels, hospitals, banks, construction companies, and more.
While we would love to see everyone benefit from local SEO and sell these services to more clients as SEO professionals, the reality is that some businesses just don’t lend themselves well to local SEO efforts.
Businesses like online only ecommerce shops, businesses that don’t want to share their local information, and private online sellers who want to keep their information private are likely not great candidates for local SEO services.